栗子

“跑男團”跑進聯合國維也納總部，國產綜藝走向海外——

第二季《奔跑吧！兄弟》在觀眾的期待中播出了，本季的首期節(jié)目中，“跑男團”跑進了奧地利聯合國維也納總部。

初入聯合國維也納總部，除了學習聯合國可持續(xù)發(fā)展目標外，“跑男團”還在聯合國接受艱巨的挑戰(zhàn)，讓世界看到中國青年積極的精神面貌與視野。而“跑男”在聯合國的演講也成為了焦點。

這檔節(jié)目的最初，只是一群明星聚在一起玩游戲，如今隨著知名度和影響力的增加，節(jié)目走出國門，上升到了中西文化碰撞的層面，不失為中國故事的另一種打開方式。

“跑男”跑進聯合國牽線文化交流

《奔跑吧！兄弟》是浙江衛(wèi)視引進韓國SBS電視臺綜藝節(jié)目《Running Man》推出的大型戶外競技真人秀節(jié)目，目前播到第二季。第二季的第一期，“跑男團”跑進了聯合國維也納總部。

“跑男團”集體參加聯合國可持續(xù)發(fā)展目標青年倡議論壇，演講的主題就是讓大家多來關注聯合國17個可持續(xù)發(fā)展目標，每一個都和我們的生活息息相關?！芭苣小眰儑@“優(yōu)質教育”“氣候行動”等聯合國17項可持續(xù)發(fā)展目標，進行了英語演講。

在錄制現場，不僅樂天派的陳赫表示“太難了”，“跑男”團團長鄧超也直呼：“我放棄了，已經崩潰了?！彼麄冞@段演講并不容易，不僅擅長英語的楊穎、鄭愷表示難度較大，鄧超更是在排練時直接打退堂鼓。不過，鄭愷的英文基礎比較扎實，在臺上的表現自然語句純熟。從不熟悉到半脫稿，從不斷出錯糾正到完美正確發(fā)音，王祖藍和鹿晗也用勤奮和實力證明了自己，完美完成挑戰(zhàn)。

作為中國首個“跑”進聯合國的綜藝節(jié)目，“跑男團”一行人此次開啟的熱血挑戰(zhàn)，不僅引發(fā)了網友的猜測和關注，聯合國官方微博也持續(xù)為《奔跑吧！兄弟》開啟助陣模式。

早在三月初，聯合國官方微博就曾為《奔跑吧！兄弟》在奧地利首都維也納的正式開跑燃情助陣。在節(jié)目即將強勢回歸之際，不僅聯合國官微@節(jié)目官方微博以及七位成員進行首播視頻預告，聯合國秘書長發(fā)言人Stephane Dujarric還在紐約總部史無前例地為節(jié)目首播發(fā)聲。網友們紛紛表示：“厲害了浙江衛(wèi)視，這才是真正的高大上。”“《奔跑吧》已經不是普通的綜藝了，這是象征啊！”

事實上，近幾年綜藝牽線文化交流的案例越來越多呈現在電視屏幕上，比如去年大火的《旅途的花樣》。節(jié)目以尋找“旅行的意義”為目的，以旅游攻略作為呈現形式，強調個人發(fā)現的大眾分享，讓在電視機前的觀眾能觸摸生活的質感?！凹钨e每天在旅行結束后都要做自己的筆記，分享很多小攻略。”節(jié)目總導演李文妤表示，文化不只是生活方式，更是一種精神價值?！堵猛镜幕印肪o扣“一帶一路”時代主題，以寫實的鏡頭、大眾的視角、開闊的視野強化“絲路文化”體驗，起到文化交流的作用，讓“一帶一路”文化互通有了更多“此時此刻”的互動感、參與感、場景感。

國產綜藝成為海外觀眾的“香餑餑”

經歷了幾年海外版權的洗禮，國內原創(chuàng)節(jié)目如雨后春筍般地嶄露頭角。中國本土的文化類節(jié)目《朗讀者》《見字如面》等原創(chuàng)節(jié)目，受到了不少觀眾的喜愛。而與此同時，中國原創(chuàng)綜藝節(jié)目“走出去”的步伐也在進一步加快。

今年4月戛納電視節(jié)舉辦期間，法國赫夫·休伯特電視制作公司大贊原創(chuàng)節(jié)目《朗讀者》，并表示有意購買該節(jié)目模式，在法國、瑞士、比利時等法語地區(qū)播放。

據了解，早在2013年就陸續(xù)有中國節(jié)目走出國門，江蘇衛(wèi)視的《全能星戰(zhàn)》在播出之前，光憑新穎的節(jié)目模式，就吸引了海外同行的注意——以色列的國際知名節(jié)目模式公司Armoza簽約版權協約，《全能星戰(zhàn)》成為我國首個輸出的音樂類節(jié)目。2014年，央視的《中國好歌曲》在眾多海外版權節(jié)目的夾擊中，在戛納春季電視片交際會上將版權賣給了英國國際傳媒集團。同為音樂類節(jié)目的東方衛(wèi)視《天籟之戰(zhàn)》，也登上了今年的戛納電視節(jié)，向全球開售節(jié)目版權。

除此之外，2016年，《漢字英雄》《全能星戰(zhàn)》以及《西游奇遇記》，獲得了歷史最悠久的獨立電影節(jié)休斯頓國際電影節(jié)的兩大金獎，也由此走進了美國觀眾的視野。此外，走出國門的節(jié)目還包括《一年級》等等。可以說，越來越多的國內的原創(chuàng)節(jié)目，得到了國際業(yè)內的認可?？梢钥吹降氖?，這些走出去的優(yōu)秀原創(chuàng)綜藝追求的不僅僅是模式創(chuàng)新，同時深挖中華文明的精神內核，傳播了中國優(yōu)秀傳統(tǒng)文化。

值得一提的是，如何做出國際化的節(jié)目，如何詮釋人類共同追求的普適精神，如何基于中國本體特色，利用人類共通的語言，在全球語境下講好中國故事，如何才能讓節(jié)目傳遞出來的中國價值被世界廣泛接受，這無疑是中國節(jié)目能否“走出去”的關鍵所在。

這些成功跨出國門的綜藝節(jié)目都不僅僅是為了“娛樂”，而在于通過一個電視傳媒平臺，讓人與人之間包括親情、友情、愛情等思想情感與觀念等得到最大限度的交流。同時，節(jié)目中嘉賓、專家、主持人之間的對話，常常呈現出一種觀念碰撞、思想交鋒的態(tài)勢，不同的視角、不同的價值觀、不同的思維方式在節(jié)目中相互交織，引發(fā)華僑華人受眾對中西文化與情感觀念的深思。帶著這樣豐富的內涵、真摯的感情做出的節(jié)目，怎能不讓華僑華人喜愛？

應該意識到，文化節(jié)目的輸出意義大于經濟利益。綜藝節(jié)目的輸出，體現的不僅是業(yè)內競爭力，甚至是整個國家的事情，大從國家的繁榮，小到百姓的生活，綜藝節(jié)目能讓全世界更了解中國。

Keep Running Filmed

at UN Vienna

By Li Zi

On April 13， the first episode of II， a reality TV show produced by Zhejiang Satellite TV， was aired. Millions in China and beyond watched the episode unfolded against the background of the United Nations in Vienna， capital city of Austria. Unlike the episodes of the first season， this episode was filmed at UN Vienna.

II in 2018 is the sixth season of the Chinese version of ， a South Korean reality show by SBS. The first Chinese season was a joint venture of Zhejiang Satellite Television and SBS and first aired in 2014. Since then it has been independently produced by ZST. The Chinese spin-off changed its name to last year.

In the first episode， the seven leading Chinese celebrities， followed by a combined 500 million on social apps， gave their support to the Sustainable Development Goals formulated by the United Nations. As part of the program， they were set a challenge： to research and prepare a speech about one or two of the 17 goals which they had to deliver in English at Viennas City Hall.

Some of the celebrities found it extremely challenging to deliver a speech in English.

It was the first Chinese reality show ever filmed at the UN office. The UN Vienna gave high publicity to the filming. The UN announced the news at its official account on Weibo， a Chinese social media with 400 million users. Mr. Stephane Dujarric， the Spokesperson for the United Nations Secretary-General António Guterres， also voiced his support to the program at the UN headquarters in New York.

On a snowy morning in March the celebrities， Deng Chao， Angelababy， Li Chen， Chen He， Zheng Kai， Wong Cho Lam and Lu Han， visited the Vienna International Centre. There they took a guided tour in Chinese with one of UNIS Viennas multi-lingual tour guides. Their tour included a special meeting with the Security teams K9 unit and its newest member， nine-month-old puppy Prince， but they also walked the well-trodden path followed by more than 55，000 other visitors who come to the UN in Vienna every year to learn about the United Nations and the Sustainable Development Goals. They visited a real UN conference room， posed for selfies with life-sized cut-outs of UN peacekeepers， admired an actual piece of the moon on loan from NASA， and had fun guessing what a leather shoe on display may have to do with achieving the SDGs. At the end of their tour， a surprise was waiting for the group when they met the Director of the UN Office for Outer Space Affairs， Simonetta di Pippo who handed the contestants their challenge.

Later in the evening at a Youth Forum in the ornate setting of City Hall， the celebrities delivered their speeches on the Sustainable Development Goals before audience of more than 500 people. They were joined by six speakers from different Vienna-based UN organizations who spoke about their work to achieve the Goals.

is one of many Chinese television programs that have gone global in recent years. China has taken its steps toward sharing common values with the world. Chinese showbiz producers have long since become aware of the way to go global. A Chinese show must deliver universal value in a language shared by mankind before the Chinese part of the program can be understood by the world. The Chinese television programs that have gone global offer something valuable in common： excellent expressions of human interactions such as family bond， friendship， and love. Moreover， dialogues in these programs offer opportunities for different views and concepts and sentiments to meet and clash.