AR Trial Makeup Launched by WeChat with L'Oreal to Expand New Consumption Scenarios

Not long ago, L’Oreal Group launched an applet about its dynamic virtual trial makeup on WeChat.On “Official Boutique Mall of Armani Cosmetics” applet, customers can choose to have a real-time color test when browsing one of the products, and experience the different effects of makeup with lip sticks in different colors.With the ambition to become a technology company specializing in beauty makeups, L’Oreal Group obviously has chosen to cooperate with internet giants.The application mentioned above is designed based on the basic ability of WeChat applet and technical support of Google.And the AR dynamic trial makeup application is developed by the trial makeup engine of Modiface, a subsidiary of L'Oreal Group.

The senior engineer of WeChat open platform expressed toYicai.comthat the realization of function of AR trial makeup is divided into two steps:recognition and rendering, and WeChat is responsible for providing basic capabilities in the process of cooperation.“AR trial makeup can bring us business.The same AR trial makeup technology perform well on both PC web page and brand official website by observing from its data, of which three core data of consumer stay time, sales conversion rate and return rate are all very good.And consumers who have used the trial makeup service are willing to return purchase the product”, said by person in charge of brand industry on WeChat open platform.