OntheDiscourseValue,TargetOrientationandInternationalComparisonoftheChineseDreamby YAN Guohua P.5

The proposal of the Chinese Dream not only gives value and significance to the struggle of the Chinese nation, but also sets up a spiritual banner for the development and progress of the whole country. At the same time, it also creates a creative transformation model of discourse paradigm of political theory. The connotative value of the Chinese Dream is embodied in the pursuit of the people′s dream of happiness, the realization of the national rejuvenation dream, and the world dream of contributing to the world and seeking common ground. The difference between the Chinese Dream and the American Dream lies in the different values. The Chinese Dream relies on the values of collectivism, and the concepts of collective, whole, country and nation are deeply rooted in the core and soul of the Chinese Dream. The American Dream pursues the values of individualism, highlighting the individual enrichment movement under the absolute rule of big capital.

Key words: Chinese Dream; value; target; comparison

TheoryandPracticeofCurrentRuralE-commerceLogisticsModelby YUAN Suhong P.21

In recent years, with the vigorous development of operation activities of rural e-commerce logistics, the traditional logistics has been transformed into e-commerce logistics, having new connotations and characteristics. So it is necessary to make theoretical analysis and example comparative analysis on the system construction, model research, and other aspects of rural e-commerce logistics, focusing on the model connotation and development characteristics, in order to reveal the weak link that needs further improvement.

Key words: rural e-commerce; logistics theory; e-commerce logistics; logistics model

HAOJing′sShangshuBianJieinMingDynasty:DistinguishingandRevisingErrorsofPreviousClassics&ItsValueby JIANG Liubo P.34

HAO Jing′sShangshuBianJiein late Ming Dynasty distinguished and revised the previous classics mainly in the style ofKongShuand the errors of previous classics. According to the arrangement ofJinWenShangshuin Han Dynasty, HAO Jing distinguished and revised the style ofKongShu. He adopted the arranging way of annotating modern and ancient texts separately. He also distinguished and revised the system of famous objects, the historical facts, the moral principles and other aspects in the previous classics. The characteristics of the classics interpretation inShangshuBianJiereflects the new trend in the thoughts and methods of academic circles in the late Ming Dynasty, and also indicates the change of the study style in the turn from Ming to Qing Dynasty.

Key words: HAO Jing;ShangshuBianJie; distinguish and revise; value

StudyofChineseNamingWaysofConcreteThingsBasedonQuestionnaireSurveyby YIN Bochun P.47

Based on a questionnaire survey, this paper studies the Chinese naming ways. There are ten ways of Chinese naming of subjects. And the naming ways are very rich and complex. Metonymy is most frequently used, followed by metaphor, and the other eight ways are used less frequently. The subjects tend to name indirectly. The attri-butes profiled while naming are not the whole but parts of them. The linguistic units which have gone through complex naming ways are attached to some strong emotional colors.

Key words: concrete thing; Chinese; naming way; cognitive operation

ResearchontheRetroRoadofQingCiby GAO Yuan P.52

Qing Ci, as the second peak in Ci history after Song Ci, its development is actually a road of restoring ancient ways to a deeper and broader field on the basis of inheriting the tradition of Tang and Song Ci. Ci poets in Qing Dynasty, especially Changzhou Ci School, have formed brilliant achievements in Ci poems studies in the discussion of the “style” of Ci, namely, essential characteristics, emotional content, internal character, and the “use” of Ci, namely, external form. However, there are inevitably some deficiencies in the way of returning to the tradition by tracing back to the predecessors. Ci writers in Qing Dynasty introduced the concept of “elegance and justice” emphasized in poetry teaching into Ci literature. Although it greatly helped the respect of Ci, it also led to the loss of vitality in Ci literature. The theoretical achievements of Ci poems in Qing Dynasty′s studies are quite abundant, but in fact they have little guiding significance for creation, thus forming a disconnection between theory and practice. However, in order to ingratiate themselves with the times, the western Zhejiang Ci School “sang the praises of the prosperous times and peace”. And the Changzhou Ci School stood still and outdated in the turbulent modern China. Both of them have hindered the development of Ci style.

Key words: Qing Ci; retro; “style” and “use”; defect

Constructionofa“Home-schoolCombination”P(pán)hysicalHealthInterventionSystemforPrimarySchoolStudentsby DENG Xiaoxiao, YU Jinlong, WEI Shuguang P.75

Constructing the “home-school combination” intervention system of pupils′ physical health is an important way to implement the guiding ideology of “health first”, deepen health education, promote students to develop good exercise habits and improve their physical health. The construction of this system aims at involving teachers, students and parents, in order to form a new long-term mechanism to promote pupils′ physical health. It is suggested that physical health intervention of primary school students should take school PE teaching as the center, family physical health education as the basis, and determine the importance of parents′ examples. At the same time, it is needed to innovate PE teaching and sunshine class sports activities, to strengthen the teachers training of comprehensive quality and ability, and to develop informationized and intelligent physical health platform to improve management efficiency.

Key words: primary school students; physical health; intervention; home-school combination

InfluenceofDifferentGoalOrientationsonCollegeStudents′CareerDecision-makingSelf-efficacy:MediatingRoleofPerceivedSocialSupportby LIU Zuzhi, HU Liping, ZHANG Ye, ZHANG Shanshan P.83

The paper explores the relationship among goal orientation, perceived social support and career decision-making self-efficacy, investigating 493 college students by using goal orientation scale, understanding social support scale, and career self-efficacy scale. The results show that learning goal orientation can significantly predict college students′ career decision-making self-efficacy, whereas the performance goal orientation has no significant predictive effect on career decision-making self-efficacy. And perceived social support can positively predict college students′ career decision-making self-efficacy. The mediatory effects of perceived social support exist in the relationship among learning goal orientation, performance goal orientation and career decision-making self-efficacy.

Key words: college students; learning goal orientation; performance goal orientation; perceived social support; career decision-making self-efficacy

NIRSpectroscopyIdentificationFrameworkofOrangesOriginBasedonMachineLearningby DAN Songjian P.117

This paper studies a machine-learning based near infrared (NIR) spectral model for oranges origin identification. According to the characteristics of NIR spectral data, a complete framework for origin identification is proposed, including data preprocessing, feature selection, model building and cross validation. Then, under this recognition framework, it compares several preprocessing algorithms and a variety of machine learning algorithms. Based on NIR spectroscopy, it also analyzes the oranges origin and obtains better recognition results. This improves the accuracy of oranges origin identification.

Key words: machine learning; NIR spectroscopy; origin identification