KINTEX獲得2019年UFI營(yíng)銷(xiāo)獎(jiǎng)項(xiàng)

國(guó)際展覽業(yè)協(xié)會(huì)在2019年6月11日公布，KINTEX（韓國(guó)國(guó)際展覽中心）為2019年UFI市場(chǎng)營(yíng)銷(xiāo)獎(jiǎng)的獲獎(jiǎng)?wù)摺?/p>

今年的頒獎(jiǎng)活動(dòng)邀請(qǐng)了展覽業(yè)的市場(chǎng)營(yíng)銷(xiāo)專(zhuān)家分享他們的“最佳影響者宣傳活動(dòng)”。如今，最大的挑戰(zhàn)是找出合適的影響者，并與他們建立聯(lián)系。要做到這一點(diǎn)，人們需要一個(gè)有影響力的營(yíng)銷(xiāo)策略，確定正確的具有影響力的人，以及如何運(yùn)用影響著將具有影響力的營(yíng)銷(xiāo)策略成功地整合到宣傳活動(dòng)中。在英國(guó)伯明翰舉行的UFI歐洲會(huì)議上，所有入圍者都向UFI營(yíng)銷(xiāo)工作組提交了他們的參賽項(xiàng)目。經(jīng)過(guò)參賽者各自的介紹演講，評(píng)審團(tuán)一致推選KINTEX為獲勝者。

KINTEX wins the 2019 UFI Marketing Award

On 11 June 2019， UFI named KINTEX as winner of the 2019 UFI Marketing Award. The UFI Marketing Award has been recognising exemplary marketing initiatives since 2001. This years award programme invited marketing experts in the exhibition industry to share their “Best Influencer Campaign”.

Today the biggest challenge is identifying and finding the right influencers and establishing contact with them. To do this， you need an influencer marketing strategy that identifies the right influencer and how to integrate influencer marketing successfully into marketing campaigns. All finalists presented their projects to the UFI Marketing Working Group at the UFI European Conference in Birmingham （UK）. After the presentations， the jury collectively selected KINTEX as the winner.

Clarion Events收購(gòu)亞洲領(lǐng)先設(shè)計(jì)專(zhuān)業(yè)展

日前，總部位于英國(guó)的活動(dòng)和媒體公司Media 10宣布已將其舉辦的亞洲領(lǐng)先設(shè)計(jì)專(zhuān)業(yè)展“設(shè)計(jì)中國(guó)”和“設(shè)計(jì)上?！背鍪劢o專(zhuān)業(yè)會(huì)展主辦方Clarion Events。 Design Shanghai于5年前推出，被認(rèn)為是亞洲首屈一指的國(guó)際設(shè)計(jì)盛會(huì)，也是全球最負(fù)盛名的設(shè)計(jì)盛會(huì)之一。Clarion在該地區(qū)不斷增長(zhǎng)的業(yè)務(wù)和投資將支持兩展的擴(kuò)展，從而更多為該地區(qū)的商業(yè)客戶和整個(gè)設(shè)計(jì)行業(yè)帶來(lái)積極的影響力。

與Clarion公司現(xiàn)有業(yè)務(wù)高度互補(bǔ)的展會(huì)組合包括領(lǐng)先的設(shè)計(jì)、時(shí)裝、家具和室內(nèi)設(shè)計(jì)會(huì)展項(xiàng)目?！白詮摹O(shè)計(jì)上海展會(huì)2014年成立以來(lái)，我們一直關(guān)注其繁榮態(tài)勢(shì)。我們也對(duì)新的合作關(guān)系感到非常興奮?！盋larion Events總經(jīng)理零售和家居部門(mén)董事Neil Gaisford說(shuō)道。

Design Shanghai and Beijing sold to Clarion Events

UK headquartered events and media company Media 10 has sold its China design events Design Shanghai and Design China Beijing to events specialist Clarion Events. Launched 5 years ago， Design Shanghai is widely regarded as Asias premier international design event and one of the most prestigious design events worldwide. Clarions growing presence and investment in the region will support expansion of the events， to the benefit of both business clients and the wider design industry in the region. “We have been following the success of Design Shanghai with great interest since its inception in 2014 and we are extremely excited about our new partnership. ”said Neil Gaisford， Clarion Events Managing Director Retail & Home Division.

紐倫堡展覽獲頒可持續(xù)發(fā)展鉑金獎(jiǎng)

7月初，德國(guó)可持續(xù)建筑協(xié)會(huì)（DGNB）向紐倫堡展覽中心的最新展廳3C授予“可持續(xù)性發(fā)展杰出獎(jiǎng)”白金證書(shū)。 該協(xié)會(huì)認(rèn)為，世界上沒(méi)有其他展廳的標(biāo)準(zhǔn)可與Zhaha Hadid Architects建筑設(shè)計(jì)所設(shè)計(jì)的紐倫堡展覽中心的3A和3C展廳相媲美。據(jù)悉， 新大廳的消防還獲得了聯(lián)邦技術(shù)防火協(xié)會(huì)（BVFA）的“噴水保護(hù)”質(zhì)量證書(shū)。 為了在發(fā)生火災(zāi)時(shí)提高建筑物使用者的安全性，展廳僅使用不易燃的建筑材料，且這些材料在燃燒時(shí)不會(huì)釋放出任何腐蝕性和有害煙霧。

DGNB awards platinum to Nürnbergmesse

The German Society for Sustainable Building （DGNB） has awarded the latest Nuremberg exhibition hall 3C its “platinum” certificate for “outstanding sustainability”. According to the DGNB， there is no other exhibition hall worldwide with standards comparable to those of Halls 3A and 3C at NürnbergMesse， designed by Zaha Hadid Architects. The fire protection of the new hall was also awarded the “Sprinkler Protected” quality certificate of the Federal Association of Technical Fire Protection （BVFA）. To improve the safety of building users in the event of a fire， only halogen-free building materials that do not give off any corrosive and noxious fumes when they burn were used.