重慶各景區(qū)推出的實景演藝,豐富了游客的視聽體驗。獲中國舞蹈“荷花”獎的舞劇《杜甫》在重慶主城駐場旅游演藝版,奉節(jié)的實景演出《歸來三峽》展現(xiàn)詩城濃厚的文化底蘊,忠縣的《烽煙三國》再現(xiàn)那段壯闊的歷史瞬間和忠義情懷,武隆的《印象武隆》揮灑的是巴渝大地的風(fēng)土人情……眾多文旅結(jié)合的精品之作,帶給游客視覺美感、聽覺驚喜,以及文藝訴求的滿足。
| 文旅演藝打造地域核心IP |
近年來,隨著旅游消費的升級,人們對傳統(tǒng)旅游體驗提出了更高的需求,擁有更多體驗感和參與感的沉浸式旅游方式,越來越受到游客的青睞。于是,一批參與感強、文化味濃的旅游新業(yè)態(tài)紛紛在重慶各地崛起,不斷刷新人們的出游體驗。
文化產(chǎn)業(yè)與旅游的融合,使文化更好地走向了“遠(yuǎn)方”,讓旅游充滿了“詩意”,顯現(xiàn)出“1+1>2”效果。其中,文旅演藝作為文化和旅游融合發(fā)展的重要載體,正逐漸成為各個地域的超級IP。異彩紛呈的文化主題秀,給游客帶來感官刺激和身臨其境的互動體驗,促進(jìn)各地景區(qū)發(fā)展,也帶動當(dāng)?shù)氐奈幕涣鳌?/p>
| 看大戲 游重慶 |
目前,文旅演藝已在重慶多地開花,紛紛打出“人文旅游牌”。
在奉節(jié)縣上演的大型詩詞文化實景演藝《歸來三峽》,以天地為舞臺、山水為幕布、詩歌為主線,展現(xiàn)三峽自然景觀之美、巴渝風(fēng)土人情之美及古詩詞意境之美。該劇開演至今,獲得贊譽無數(shù)。
重慶市歌舞團(tuán)的舞蹈《麗人行》作為舞劇《杜甫》的選段,曾在統(tǒng)景溫泉景區(qū)試水。美輪美奐的表演將唐朝風(fēng)韻展現(xiàn)得淋漓盡致,吸引大批游客前去泡溫泉、看演出。
“腳踩大河岸,拉纖勇向前,船工號子齊,勢排除萬難……”武隆大型山水實景演藝《印象武隆》至今已演出千余場,極具地域特色的川江號子與山水實景相融合,將“非遺+旅游”演出了新路子。
忠縣作為“忠文化”的代表之城,運用大型舞臺機械、180度旋轉(zhuǎn)觀眾席和3D全息式投影的大型實景演藝《烽煙三國》,通過水上舞臺和水火特技,將精彩絕倫的歷史傳奇,波瀾壯闊的戰(zhàn)爭場面,義薄云天的英雄人物再現(xiàn)游客眼前。歌舞、威亞、雜技、武術(shù)、馬術(shù)等多種表演,讓觀眾仿佛穿越時空,身臨其境。
在洪崖洞巴渝劇院上演的方言輕喜劇《歡天喜地洪崖洞》,融合巴渝文化和火鍋文化,展現(xiàn)了重慶深厚的歷史文化底蘊和重慶人民堅韌頑強、開放包容、豪爽耿直的人文精神,讓游客在洪崖洞又多了一項游玩選擇。
坐落在南濱路的重慶國際馬戲城,也為游客增添了一項新體驗。這里上演的《魔幻之都·極限快樂Show》匯集重慶雜技藝術(shù)團(tuán)近年來多個國際國內(nèi)大賽金獎、金牌節(jié)目,極限高空皮條、自行車技、大蹦床等炫酷表演,為觀眾呈現(xiàn)一場激動人心、驚險刺激的極限藝術(shù)體驗。
此外,還有磁器口古鎮(zhèn)的川劇表演、淶灘古鎮(zhèn)的民俗表演、安居古城的龍舞表演、蚩尤九黎城的大型室內(nèi)實景劇演出《苗祖·蚩尤》、萬盛石林的大型情景劇《最后的夜郎王》等,層出不窮的旅游演藝項目成為游客了解當(dāng)?shù)匚幕拇翱凇?/p>
一場演出,就是對這座城市一方山水、民俗風(fēng)情的充分表達(dá),也為游客打開一扇解讀城市文化的新窗口。白天看景,晚上觀戲,文旅演藝成為夜游經(jīng)濟(jì)的重要發(fā)力點。夜幕下,閃耀夜空的光影元素,精彩紛呈的主題表演已經(jīng)開演。想要了解城市文化,就從看一場“好戲”開始吧……
The real-scene performances introduced by various scenic spots in Chongqing have brought fresh experience to visitors. In the metropolitan area, you may enjoy dance drama Du Fu, in Fengjie ?county the real-scene performance Return to the Three Gorges that showcases the rich cultural heritage of Chongqing, in Zhong county the Romance of the Three Kingdoms that reproduces the magnificent historical moment of the Three Kingdoms as well as the loyalty and righteousness of the characters, and in Wulong the Impression Wulong which shows the local culture and customs of Chongqing. Many excellent shows have successfully brought culture and tourism together and offer aesthetic and artistic surprises and satisfaction to the visitors.
| Performing arts becoming core IPs in local culture and tourism |
In recent years, with the upgrading of tourist consumption, people now have higher demands for traveling experience. Immersive travel, which gives visitors more in-depth experience, has become more and more popular. As a result, a number of new tourist programs with immersive experience and distinctive cultural features have emerged in various parts of Chongqing, offering fresh experience for its visitors.
The integration of cultural industry and tourism has produced a power of cohesion by making culture "travel further" and tourism more "poetic". Performing arts, as an important form for the integration of culture and tourism, are gradually becoming super IPs in various regions. The cultural theme shows, bringing visitors sensory stimulations and immersive interactive experience, both help develop local tourism and promote local cultural exchanges.
| Watch shows when you visit Chongqing |
At present, performing arts have flourished throughout Chongqing and different parts of Chongqing have launched their own cultural tourist projects
The large-scale poetry-themed performance Returning to the Three Gorges staged in Fengjie county, taking sky and earth as the stage, mountains and rivers as the backdrop, and poetry as the theme, shows the beauty of the Three Gorges' landscape, Chongqing's local culture and customs and the arts of ancient poetry. The show has been widely praised since its opening.
The dance performance Satire on Fair Ladies by Chongqing Song and Dance Ensemble, as an excerpt from the dance drama Du Fu, has done trial performances in Tongjing Spring to test water. ?The magnificent dance performance featuring style of Tang dynasty shows the charm of the Tang dynasty from a thousand years ago, attracting a large number of visitors to Tongjing to watch the performance and bath in the hot spring.
"Stepping on the river bank, pulling on the string and moving forward bravely, the boatmen sing cohesively and are bound to overcome any difficulties ahead…" Impression Wulong, a large-scale real-scene scenery show in Wulong district, has been performed for more than 1,000 times so far. Chuanjiang Haozi (Song of the Batman), a local intangible cultural heritage, is creatively integrated with real-scene performance in the show, exploring a new path where intangible cultural heritage and tourism come together.
Zhong county, as the place of Loyalty Culture, uses large-scale stage machinery, 180-degree rotating seats and 3D holographic projection to perform the large-scale real-scene performance Romance of the Three Kingdoms. Through over-water stage and fire stunts, the exceptional historic legends, magnificent scenes of wars and the righteous heroes are reproduced in front of the visitors. ?Singing and dancing, wires, acrobatics, martial arts, equestrian and other performances make the audience feel as if they have traveled through time and space to the past.
The new play at the Bayu Theatre in Hongya Cave, the Chongqing dialect comedy Happy Hongya Cave, integrates Chongqing traditional culture and hotpot cuisine culture and shows Chongqing's profound historical and cultural heritage and Chongqing people's tenacious, open and tolerant, generous, honest and frank character, offering visitors another thing-to-do when they visit Hongya Cave.
Chongqing International Circus Town , located on Nanbin Road, is a new thing-to-do for its visitors. ?The Magic City, Extreme Happiness Show staged here brings together gold-medal-winning performances by Chongqing Acrobatics Troupe, as well as many other stunning performances such as extreme high-altitude rubber acrobatics, bicycle skills, death wheels, and trampolines, presenting the audience with an exciting, thrilling, and unprecedented extreme artistic experience.
In addition, there are Sichuan opera performances in Ciqikou ancient town, folk custom performances in Laitan ancient town, dragon dance performances in Anju ancient town, large-scale indoor real-scene performance "Miaozu Chiyou" in Chiyou Jiuli town, large-scale indoor real-life drama The Last Yelang King in Wansheng Stone Park, etc. The numerous performances offer visitors to Chongqing a real feast to their eyes and ears and a chance to get in-depth understanding in the local culture.
Each performance is a full expression of local landscape and folk customs and also opens a new channel for tourists to interpret local culture. Enjoying the views during the day and watching performances at night, performances for visitors have become an important driving force for the night economy. Numerous performances have already started when the night arrives and the city lights light up the sky. To understand Chongqing culture, let's start by watching a show...