Colours

謝建民 馬虹霞

If you look at the logos of the top supermarkets in the United States， they all have one thing in common： red. Red is the most common colour in supermarket brands and logos. But why is red best？

Colour psychologists（心理學(xué)家） report that the colour red increases a person’s appetite. You may not be aware of being hungry， but red does stimulate appetite. Experts say this is because many nutritious（有營(yíng)養(yǎng)的） fruits and vegetables are red. If supermarket shoppers see red and feel hungry while they shop， they will buy more. So advertisers understand that red is good for business. According to studies， red also quickly attracts a person’s attention. In addition， it makes a person excited and increases the heart rate. Using red helps supermarkets communicate that they are energetic， positive places to shop. For these reasons， red is a perfect colour for a supermarket brand. It is a subtle but legal（合法的） method for influencing customers.

A recent trend， however， has resulted in a new colour for supermarket logos and brands.With the increasing demand for organic（有機(jī)的） foods， new natural foods supermarkets have become popular. They sell natural ingredients and healthy food products. These supermarkets are using green in their logos， not red. This is because the colour green reminds people of nature， a clean environment， and healthy foods. Natural food supermarkets make sure that customers are aware of how healthy their products are. By choosing green for the logo， the company creates a specific image and identity.

What can we infer from the passage？

A.Using red in logos to influence customs is against the law.

B.Red is better than green to be used in logos in all supermarkets.

C.Supermarkets that sell natural food often choose red for their logos.

D.The use of colour can make a difference in supermarket marketing.

色彩猶如一面鏡子，可以折射出你的心情。學(xué)校英語(yǔ)俱樂部正在開展色彩心理學(xué)的專題研究。假設(shè)你是李華，最近因?qū)W業(yè)壓力、健康問題等，情緒比較低落，但是你成功地運(yùn)用了色彩心理學(xué)進(jìn)行自我調(diào)節(jié)。請(qǐng)你寫一篇英文發(fā)言稿，和俱樂部成員分享。

Bule and white are calm colours. They bring peace to our mind and body. You can go out to see the blue sky and white clouds when you feel nervous.

Red is the colour of heat. It represents power and strong feelings. When you see red pictures， you will feel cheerful.They make me have enough confidence to face all the problems.

Green can give you energy. We can take a walk in the park to see the green trees and grass. Green is colour on nature and makes me comfortable.

Colours is a useful tool to improve our moods. If we use it wisely， our life will be better.

文章的體裁是發(fā)言稿，要加上恰當(dāng)?shù)姆Q呼。

文章主體部分人稱混亂，要以第一人稱講述自己的問題。建議先講述問題，再呈現(xiàn)相關(guān)色彩的解決方案。

段落和各句之間缺少邏輯性、連貫性。

結(jié)尾沒有總結(jié)性的過渡語(yǔ)；Colours為復(fù)數(shù)，后面的動(dòng)詞和代詞要和主語(yǔ)保持一致。

發(fā)言稿要加上結(jié)束語(yǔ)。

Dear members of the English club：

Hi， everybody！ I’m Li Hua. Today I would like to talk about how colours help to cheer me up.

Recently， I’ve been under a lot of stress at schoolwork. Whenever I think of the coming exam， I often feel nervous. Then I will go out to see the blue sky because blue is a calm colour and it can bring peace to our mind and body.

Sometimes， health problems make me sad. However， I have discovered that the colour red can cheer me up. When I see red pictures， I often feel cheerful. They make me have enough confidence to face all the problems.

Moreover， when I feel tired or weak， I will take a walk in the park to see the green trees because green is the colour of nature and it can give me energy.

All in all， colours are useful tools to improve our moods. If we use them wisely， we can greatly improve our life.

Thanks for listening.

這是一篇發(fā)言稿，小作者加上了恰當(dāng)?shù)姆Q呼和結(jié)束語(yǔ)，使得文章結(jié)構(gòu)清晰，內(nèi)容完整，條理清楚。每一段講述一個(gè)困難及運(yùn)用顏色對(duì)癥解決的辦法，把書本知識(shí)運(yùn)用到實(shí)際生活中來(lái)解決實(shí)際問題，體現(xiàn)了小作者問題解決的能力。段落和各句之間因連接詞的恰當(dāng)使用顯得更加連貫、有邏輯。句式結(jié)構(gòu)以簡(jiǎn)單句為主，也使用了并列句和復(fù)合句，如：If we use them wisely， we can greatly improve our life；Whenever I think of the coming exam， I often feel nervous等。