Abstract：The construction and development of villages has always been something that every country must face. The development of villages and the progress of the countrys economy and civilization are complementary，and the development of rural economy can greatly promote the improvement of the overall national economic level. Our country has completed the major historical task of building a well-off society in an all-round way，and will move towards the goal of basically completing socialist modernization. In this process，the rural environment and economy will be further improved，constantly providing a solid foundation for the country's development. This article takes the villages in southern Shandong Province as the starting point to discuss，analyzes the common problems in rural construction，and proposes methods of rural construction to provide references for future research on related topics.

Key words：Rural;Local culture;Rural economy

At present，the construction of beautiful villages across the country is in full swing，but most of the work of beautiful villages has been making a fuss about the word "beauty"，and the exploration and development of rural construction and rural local culture is still at a shallow level. In some rural-themed tourist attractions，shoddy buildings and landscapes can be seen everywhere，and even some architectural forms that are not local，resulting in a mixed situation of rural landscapes.

My country's research on the construction of beautiful villages is currently mainly focused on the analysis of traditional settlements and other aspects. Through research on local architecture，geography，and culture，we are trying to find suitable design methods from these aspects. After the 18th National Congress of the Communist Party of China proposed the construction of "beautiful villages"，rural infrastructure construction and rural tourism development have been improved to a certain extent. However，a series of problems that follow have to be solved urgently. It has become more and more serious，and the embarrassing situation of "one thousand villages" has appeared. The rural areas have lost their original appearance and become less and less like rural areas. They are gradually developing in the direction of cities and towns. Most rural reconstruction projects are used to attract investment and develop tourism. However，the construction of beautiful villages should focus on improving the rural living environment，housing conditions，increasing income，and advancing basic design and construction. The original living habits should be protected and preserved. Through the exploration of local culture，nature and other resources，Develop and form a development model of a trinity system of industry，academia，and research，and realize the purpose of rural revitalization by using various methods to improve living conditions，living environment，and increase income.

Residential buildings are the main component of the rural landscape. Rural houses have been continuously developed and improved in the long history，forming a unique organizational form. In terms of the scale，layout，and vertical and horizontal rules of the residence，a set of conventional rules has been formed. The site selection of rural houses is generally based on topographical factors to meet the needs of residential functions and convenient production. First of all，rural houses need to meet the needs of placing tools，storing crops，raising livestock，stoves and activities of family members. It represents a region. Living culture.

There are many buildings with rich historical value in the southern area of Shandong. The reconstruction，restoration，protection and reuse of the village are on the one hand to effectively protect the local historical and cultural heritage，on the other hand，it is also for the development of the villages history，culture and economy. .

The restoration，renewal and reuse of rural buildings in the southern area of Shandong has humanistic，economic，and environmental values. Architecture is the carrier that best reflects the local customs and historical culture. It can continue the local history and culture and inject vitality into the new lifestyle. Extending the development of the local tourism economy，it can also better serve the local villagers，promote traditional culture，and add color to the components of the beautiful rural space structure. Through the construction of beautiful villages，the backward living environment and infrastructure in the village will be improved，the quality of life of local village names will be improved，the local ecological environment will be improved，and the construction of "beautiful villages" will be effectively promoted.

Through the previous description，we can see that for the construction of rural landscape，we should pay attention to the common development of both material and non-material aspects. We should pay attention to the embodiment of architectural symbols and the excavation of regional culture，so as to promote the improvement of the overall rural environment and economic development. Therefore，the construction of beautiful villages is to increase the income of villagers，protect the ecological environment，retain the characteristics of the countryside，and retain homesickness. The revitalization of the countryside is the fundamental guarantee for the great rejuvenation of the Chinese nation.

Reference：

[1]Fei Xiaotong. Local China [M]. Beijing Publishing House，2011（2）.

[2]Zhang Leilei. 40 years of reform and opening up the countryside：environmental changes，dilemmas and prospects[J]. Journal of Honghe University，2019（6）.

作者簡介：

張坤（1993.5-），男，漢族，山東棗莊人，齊魯工業(yè)大學(xué)（山東省科學(xué)院）藝術(shù)設(shè)計(jì)學(xué)院，18級在讀研究生，碩士學(xué)位，專業(yè)：藝術(shù)設(shè)計(jì)，研究方向：環(huán)境藝術(shù)設(shè)計(jì)。

（作者單位：齊魯工業(yè)大學(xué)（山東省科學(xué)院））