People'sNeedsforaBetterLifeintheNewEra:

BasicImplication,MainPerformanceandRealizationPath
Liu Ru, Wang Jiangtao

(SchoolofMaxism,Xi'anJiaotongUniversity,Xi'an710049,China)

Abstract: People's need for a good life is an important aspect of the major social contradictions in the new era. Accurately understanding people's need for a good life and promoting full and balanced development in a targeted manner are the inherent requirements of the major social contradictions. Life has three basic characteristics of "hierarchy, historicity and sociality" and runs through the whole process of human life development. "Good life", subordinate to people's life, is a development pattern of life, and has the basic characteristics of life. People's needs for a good life in the new era are mainly manifested in six aspects: pursuing a higher quality material life, pursuing a greener and healthier life, pursuing a higher level of people's livelihood, pursuing a more just social life, pursuing a richer and more colorful cultural life, and pursuing a safer life. To realize the people's needs for a good life, we must persist in taking economic construction as the center, focusing on public service construction, making overall plans for security and development, and continuously promoting the construction of social justice.

TheFormationofAlgorithmicPowerandRiskGovernance
Xu Xiaodong, Kuang Yan

(CollegeofPublicAdministration,HuazhongUniversityofScienceandTechnology,Wuhan430074,China)

Abstract: With the development of artificial intelligence and other technologies, algorithms have gradually gone beyond mere tool attributes and become a new form of power. With the popularization of internet platforms, power has spread to the public domain. The diffusion of algorithm power makes all kinds of platforms assume part of the public functions, promoting algorithm to become an important rule of social operation, and on this basis, forming a new power operation mode with platform, data and user interaction as public space, public resources and public behavior. While this new model promotes social progress, it also inevitably introduces new risks to the society, which are embodied in four forms: policy implementation distortion, power structure disorder, process supervision failure, and subject behavior anomie. At the same time, as the problems brought about by the application of algorithm are often accompanied by its social benefits, the governance of algorithm risk will face multiple dilemmas such as weak foundation, confusion of public and private interests, weak supervision means and deviation of value orientation, which need to be explored from many aspects such as system construction, interest balance, supervision optimization and personnel training.

AnalysisontheIncomeStructureofEnterpriseIncomeTaxunderChina'sNewNormal
Bai Jingming, He Ping

(ChineseAcademyofFiscalSciences,Beijing100142,China)

Abstract: Against the background of the slowdown of China's economic growth rate, the growth rate of enterprise income tax has not decreased significantly. From the three dimensions of industry, region and enterprise type, this research analyzes the causes of the growth of enterprise income tax, and gets the following findings. First, under the new economic normal, the income of enterprise income tax shows a counter-cyclical trend, indicating the effect of economic restructuring is obvious. In the future, the growth of enterprise income tax can be used as an evaluation index for whether the economic slowdown is in a reasonable range. Second, the income structure of enterprise income tax is characterized by high concentration, reflecting the high spatial concentration rate of China's resource elements. To achieve the goal of common prosperity in the future, it is necessary to increase the financial space for macro-control of the central government. Third, the real economy has become a new kinetic energy to stimulate the growth of corporate income tax, suggesting the high-quality economic development will promote the gradual increase of the proportion of direct taxes, and the future increase of the proportion of direct taxes can depend on the continuous deepening of economic restructuring.

TypesandCharacteristicsofChineseAcademyEtiquette
Lan Jiayun

(YueluAcademyofHunanUniversity,Changsha410082,China)

Abstract: The etiquette of ancient Chinese academy directly is originated from the etiquette system of official schools at all levels in ancient China. Academy etiquette is mainly divided into the following types: ceremony of offering sacrifices, ceremony of releasing vegetables, ceremony of speaking in academy, daily ceremony of teachers and students giving lectures, etc. Each academy's sacrificial ceremony for rural sages is dedicated to rural sages with local characteristics. Academy etiquette, together with official learning etiquette, constitutes the educational system and academic system of Chinese ancient etiquette system, which is an important educational system to ensure the popularization of ancient etiquette in remote areas of local rural villages.

TheImportantContributionoftheCommunistPartyofChinatothePromotiontheChinese

ExcellentTraditionalCultureinthePastCentury
Shi Shuchen, Han Xiao

(SchoolofMarxism，ShanghaiNormalUniversity，Shanghai200234,China)

Abstract: The Communist Party of China is always the faithful successor and promoter of Chinese excellent traditional culture. The important contribution of the Communist Party of China to the promotion of Chinese excellent traditional culture in the past century is mainly reflected in the following aspects : using Marxism to explain and promote Chinese excellent traditional culture, strengthening the protection and utilization of Chinese excellent traditional culture, promoting the creative transformation and innovative development of Chinese excellent traditional culture, systematically promoting the education of Chinese excellent traditional culture, exploring and absorbing the wisdom of governing the country and politics in Chinese excellent traditional culture, and promoting Chinese excellent traditional culture to the world. The Chinese Communists have always adhered to the guidance of Marxism, and constantly promoted the innovation and development of Chinese excellent traditional culture, making Chinese excellent traditional culture a strong spiritual support for the great rejuvenation of the Chinese nation.

DeconstructionandReconstructionofAdvertisingBusinessOperationModeinIntelligentEra
Ma Erwei

(SchoolofJournalism&Communication,ZhengzhouUniversity,Zhengzhou450001,China)

Abstract: Big data and artificial intelligence technology have pushed human society into the intelligent era, and profound changes have taken place in various fields of economy and society. The traditional advertising business operation mode is facing great challenges in the intelligent era, which is mainly reflected in the following aspects. First, big data consumer insight replaces traditional advertising investigation as the basis of advertising business operation. Second, intelligent algorithm recommendation subverts the traditional advertising mode. Third, machine intelligent production based on programmed creativity changes the traditional advertising content production mode. Facing the intelligent era in which human beings and machines coexist for a long time, the advertising business operation mode needs to be reconstructed to adapt to the development of intelligent advertising industry. This paper attempts to construct the man-machine cooperation operation mode of intelligent advertising business from the two dimensions of intelligent training and ethical learning, and discusses the operation of man-machine cooperation mode of intelligent advertising business from the perspective of data-driven.