摘 要：經(jīng)貿(mào)外宣資料翻譯是對(duì)外經(jīng)貿(mào)活動(dòng)的基礎(chǔ)。本文探討的問(wèn)題就是在經(jīng)貿(mào)外宣資料翻譯中應(yīng)遵循的翻譯原則。企業(yè)外宣資料翻譯應(yīng)遵循的目的論，語(yǔ)用論相關(guān)理論體系指導(dǎo)外宣資料的翻譯。

關(guān)鍵詞：外宣資料；目的論；語(yǔ)用論

Abstract：Successful translation of publicity materials can surely help to promote the spread popularity of a corporate and boost its sales.The paper focus on analyzing and summarizing the principles and methods that we can use when we do publicity materials translation.The author holds that theories should be based on Skopos theory，pragmatic translation and system-functional theory.

Key words：promotional publicity materials；corporate development；translation

CHAPTER 1 INTRODUCTION

The international status and image of a country，to a large extent，depend on its performance in international economic and trade.Economic and trade promotional materials translation is the very basis for foreign economic and trade activities.

1.1 The Significance of the Thesis

In view of the particularity of the corporate publicity materials，the traditional theory of equivalence translation can no longer meet the needs of the translation of publicity materials.

1.2 Literature Review

This thesis can be divided into the flowing parts.At the beginning，I would like to make a brief introduction of my thesis，and secondly，the Importance of Translating Corporate Promotional Publicity Materials.The next will be the main methods of Translating Corporate Promotional Publicity Materials.And my summary and conclusion will be discussed in the paper.

CHAPTER 2 THE IMPORTSNCE OF TRANSLATING

CORPORATE PROMOTIONAL PUBLICITY MATERIALS

2.1 The Significance of Translating Corporate Promotional Publicity Materials

The promotional publicity translation reveals the essence of the company or offers some clue to further know the company and its products.Therefore，it is of great significance to make research on characteristics and skills of translation.

2.2 The Principle of Translating Corporate Promotional Publicity Materials

The beginning is an important part of the corporate promotional publicity materials.The translation of promotional publicity materials can reflect the information needed to exchange to its clients.And clients with different characteristics have different perspectives to enjoy the materials.

CHAPTER 3 MAIN THEORETICAL BASIS OF TRANSLATING CORPORATE PROMOTIONAL MATRRIALS

Translation of corporate promotional publicity materials should be faithful to the original text.Translation of corporate promotional publicity materials is not to copy a word for a word.

3.1 Skopos Theory

In 1970s，Skopos theory first emerged in Germany.In which，the Fidelity Rule refers to enable translation semantic coherent in the largest extend and features readability and acceptability.And the Coherence Rule refers to the relationship between the translation and the original text.

3.2 Pragmatic Translation

Pragmatic translation refers to the discussion of translation practice from the perspective of pragmatics.The study of pragmatics translation has attracted more and more attention from scholars both at home and abroad to form its own development path.

3.3 System-functional Theory

Systemic functional linguistics focuses on the three systems of language，function and situation involved in verbal communication.Conceptual function is mainly manifested in the transitivity of language （transitivity）； interpersonal function refers to the establishment and maintenance of a certain relationship between people and other people； the text function refers to the organization of the text.Systemic functional translation theory has been recognized by more and more scholars.

CONCLUSION

To sum up，under the guidance of the system function theory and the pragmatic translation theory，various elements should be analyzed comprehensively，and then the translation scheme and the method of translation can be established.

Referances

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[6]王毅，黃仕會(huì)（Wang Yi，Huang Shihui）.企業(yè)外宣翻譯中的忠實(shí)與叛逆[J].鄭州航空工業(yè)管理學(xué)院學(xué)報(bào)（社會(huì)科學(xué)版），2016.

作者簡(jiǎn)介

謝蒙蒙（1991.10.22—），女，漢，皖，碩士，上海海事大學(xué)，研究方向：航海翻譯。